How Our Designers Create Magic

Every stunning outfit starts as a simple sketch. At Nautanky, our journey from idea to finished masterpiece is a tale of passion, precision, and creativity. Since our inception in 2009, Nautanky has been dedicated to blending traditional craftsmanship with contemporary design, creating clothing that is as timeless as it is unique. Here's a peek behind the curtain at how our designers turn concepts into reality, crafting pieces that resonate with individuality and style.

The Inspiration Phase: Finding the Muse

Designing begins with inspiration. For our team at Nautanky, this often comes from the world around us—nature, art, architecture, and the vibrant cultural tapestry of India. Co-founders Nilesh and Jagruti Parashar believe that every piece tells a story, and each collection begins with brainstorming sessions to identify a central theme. Whether it’s the bold colors of Rajasthan or the delicate floral patterns inspired by a spring garden, inspiration forms the foundation of our creative process.

From Mind to Paper: The Art of Sketching

Once the theme is decided, our designers bring their ideas to life on paper. Sketching is where the magic begins. Using pencils, markers, and digital tools, the team meticulously drafts every detail, from the silhouette to embellishments. The goal is to create designs that are not only visually appealing but also versatile and comfortable for our clients.

At Nautanky, we emphasize balance in design—modern aesthetics that respect traditional elements. This is why our pieces seamlessly transition between occasions, whether it’s a casual brunch or a grand wedding.

Selecting the Perfect Fabric

A design is only as good as the fabric it’s made from. Nautanky’s commitment to quality starts with sourcing the finest materials. We collaborate with skilled weavers and artisans who produce fabrics that are not only luxurious but also durable. From silk and chiffon to organic cotton, every material is chosen with care to ensure it complements the design and feels great against the skin.

We also take pride in our eco-conscious approach. By producing limited quantities and utilizing digital printing, we minimize waste and significantly reduce water consumption compared to traditional methods. This ensures our creations are as responsible as they are beautiful.

Adding the Nautanky Touch: Prints and Embellishments

What sets Nautanky apart is our signature prints and motifs. Each pattern is crafted to reflect the brand’s ethos of bold, eclectic, and expressive design. Our digital printing technology allows us to create intricate designs with precision while reducing environmental impact.

Once the base print is ready, our karigars (artisans) step in to add handcrafted embellishments. From delicate embroidery to beadwork, these details elevate the design, making each piece a true work of art. This meticulous craftsmanship ensures that every Nautanky outfit is unique and special.

Bringing the Design to Life: The Tailoring Process

After the sketch is finalized and the fabric is prepared, the tailoring process begins. Our skilled team of tailors transforms flat fabrics into stunning three-dimensional garments. Precision is key here, as every stitch contributes to the fit and finish of the final product.

Our designers work closely with the tailoring team to ensure that the vision of the sketch is fully realized. Adjustments and fittings are done meticulously, ensuring that each piece meets Nautanky’s high standards of quality and comfort.

Quality Checks: Perfection at Every Step

Before any piece reaches our customers, it undergoes rigorous quality checks. We inspect every garment for consistency in print, stitching, and embellishments. This ensures that when you receive a Nautanky outfit, it’s nothing short of perfection.

The Final Touch: Styling and Presentation

The last step is to style and photograph the collection. Our design team works with stylists and photographers to showcase the garments in a way that highlights their beauty and versatility. These visuals are then shared on our website and social media, offering our customers a glimpse of how the pieces can be worn and styled.

Celebrating Craftsmanship and Sustainability

At Nautanky, we’re proud of our make-to-order model, which helps us avoid overproduction and reduces waste. While we don’t claim to be fully sustainable, we continuously strive to adopt eco-friendly practices wherever possible. By supporting local artisans and using responsible production methods, we aim to make a positive impact on both the environment and the community.

Our commitment to craftsmanship goes beyond aesthetics. Every Nautanky piece celebrates the hard work and talent of the artisans who bring it to life. By wearing Nautanky, you’re not just choosing luxury clothing; you’re supporting a tradition of artistry and heritage.

Join the Nautanky Journey

From the first sketch to the final stitch, every step of our design process is guided by a love for fashion and a dedication to excellence. At Nautanky, we create clothing that isn’t just worn but cherished. Whether you’re looking for a statement piece or a wardrobe staple, our collections are designed to inspire confidence and celebrate individuality.

Visit Nautanky.com to explore our latest collections and experience the magic of handcrafted luxury. Let us take you on a journey where tradition meets innovation, and every outfit tells a story.